Tyrone Rubin thinks and learns

Building Internet Treasures by Mark Pincus & Bing Gordon

Posted in Business, Internet, Technology by Tyrone Rubin on September 29, 2010

I would like to thank Michael Arrington for a truly amazing TechCrunch Distrupt and thank you so much for serving it on ustream so I could be a part of it, even though I live in South Africa. Thank you for embracing real time video and sharing. I want to comment on a couple of the talks. First off is one I will write about below in this post:

MONDAY, SEPT 27 TechCrunch Distrupt 27 – 29 2010
Building Internet Treasures: John Doerr (KPC&B), Mark Pincus (Zynga), Bing Gordon (KPC&B)

Click Image to Watch

Click Image to Watch

A couple days before listening to this talk I listened to ‘A Serious Take on Internet Game Play’ from Stanford’s wonderful Entrepreneurial Thought Leader Lecture Series

Serial entrepreneur and Zynga founder Mark Pincus and Bing Gordon, longtime Electronic Arts creative mind and investor on behalf of KPCB, provide a very laid-back and desultory conversation. Topics touched upon include successful CEOs, building sustainable companies, mentorship, and the consumer pay-driven Web 3.0.

Click Image to Watch

Click Image to Watch

These talks opened me up to Pincus’s and Gordon’s concept of an internet treasure. An internet treasure as explained by Pincus is Web company we cannot imagine living without such as Facebook, Google, Amazon.
I concur.
Living without FB, means living without a universally accepted platform for keep in touch with family, friends and colleagues and having the ability to share.
Zuckerberg’s mission is the sharing of the worlds information.
Google’s mission of organizing the worlds information BUT veering overtly into creating
1.The worlds largest advertising company (already achieved).
2.The words largest Media Company (possibly already achieved).
3.A $100 billion company (almost)
Amazon – An infinite shopping portal. The driver of e-commerce.

Pincus is humble in accepting that we can live without Zynga, but he continues to strive towards creating an Internet Treasure. This ambition is both admirable and humbling to see. Mark Pincus in my opinion is one of the next web’s/Web 2.0/Web 2010’s leading CEO’s. Mark Pincus and Tony Hsieh have humanized the role of the CEO (I will elaborate on this point in time). They have perfectly merged entrepreneur and business leader. They have set the bar and we as entrepreneurs can only learn from these two people in moving forward with this new wave of entrepreneurial innovation.

Another thing Mark Pincus touched on is the fact that there are numerous positions open for people to lead in. He has become a leading figure in social gaming. Zuckerberg has become a leading figure in the Social Web but so have Evan Williams, Jack Dorsey and Biz Stone. So there will be many leaders in many spheres and now is the time to lead and capitalize on niches. Find your niche, then go and dominate.

I will deviate here and say that what is exciting me now are two words POST TWITTER. Twitter in my opinion is the most disruptive company to come out of nowhere and instantly become an ‘Internet Treasure’. FB had a slow build compared to Twitter. I love the fact that in this new wave of web technology companies can be simple, spring out of nowhere and change the world and twitter is living proof of this. It has everything. Its simple, focused, adaptive, addictive and loved. I marvel at twitters acceptance into popular culture in such a quick amount of time. If you don’t think Twitter will be a billion dollar company (which I am sure it is already), then you don’t understand its power.

To end off with I will say again, my mind marvels as the concept of POST TWITTER, by this I don’t mean that twitter will die, I only mean that it will live and thrive but we will see more twitters, more googles, more facebooks, more companies that spring out of nowhere and change the world. And the proven thing about POST TWITTER companies is that we cannot predict them. They just come and the public chooses to adopt them into mainstream culture and the only thing that changes is that it happens quicker and faster.

Metrics speak for themselves. I remember looking at a company everyone was buzzing about called twitter and it sat strongly around 900 on Alexa’s Traffic Rank, then just kept dominating, now its 9 and 7 in the US.

So what will be the next big web company that dominates like google, FB and Twitter? I have no freaking idea but I cant wait for it to arrive.


7 Sept 2010 – been a while since the blog

Posted in Art, Business, Film, General Thoughts, Internet, Mac, Music, Technology, Television by Tyrone Rubin on September 7, 2010

Hiya, its been a month and a half since I last blogged on my personal site. I am going to try blog at least once a weak on my personal site. There are a couple things I am personally up to right now. At the company I work for Velocity film we are busy with some big commercials. The company keep me busy for most of the hours of the day which doesnt allow me much time to my personal projects but I endeveour with them nontheless, in the early mornings, evenings (when not too tired) and weekends. BUT I need to endevour and push more. I have my youtube channels running very well and am happy with the progress made http://www.youtube.com/movielovernews and http://www.youtube.com/tyronefilmshow and will continue to aim to be an intervational voice for film. I am working on putting all my continent in a great site http://movielovernews.com . I am also working on some product sites. And working on trying to increase my energy levels, by gyming, yoga, dance and liquids. Now enough about me.


I thought the Arcade Fire ‘The Suburbs’ was a truly magnificent album. I am happy it has garnederd so much commercial success, which in the case of bands like Kings of Leon, watered down there music. It is totally understandable why the album did becvome so commercial, the music is great and its their easiest album to listen to. That being said, the lyrics are very emotional, very inteligent and thoughtful. Its like poetry. The lyrics, emotion, movemenet in this album is outsdtand. Commercial yes, but still powerful. I think OK Computer reached the commercial masses but the album is still powerful. So the Arcade Fire proves you can be commercial but still remain powerful. Unfortunately I will after listening to the album a thousand times, like in the case of OK Computer start to tire of it. But how do you win that war with an album. With so many albums out there one is inundated, in a wonderful way, now with great music and I am truly lucky that I like so many genres, and sub genres that I have so much music to choose from. Other than the Arcade fire, today I will not talk of other music, I am alsways listening to music, it and tv and film are among my hectic obessive addictions so I consume those mediums with the utmost fervor.


I listened to a lot of talks from Chris Brogan who has really helped me with a lot of stuff. This past month I have come to think that if business can be an art and talent, like painting, sport and music then for the the artists of the decade are Jeff Bezos and Steve Jobbs. There are many more I can think of but they have instilled my last month. I listened to Jeff Bezos talk on Charlie Rose and marveled at how he had the drive to start Amazon so I concluded him to be an artist. I feel the tech space is interesting right now as we are in a bit of a commetivie age in tech, mdeia, tellecommincations and advertising and in some places it is getting more cut throught than collabroative. A couple months ago I was on a holw collaborative trip but now the competition is getting very cutthrat and it worries me a little but I think it could pass and the companies can start working on there own products and services. And once again that is where I admire Jeff Bezos and Tony Hsieh as they focused more on being the best they could than outdooing there competition. Competition is good as I find mysef becoming more and more competitive but more so with myself I thinkg, than with others. I am trying to use ohlife everyday. I am loving evernote.


Trailer park boys, Mad Men, Modern Family soon to be September time when all the great shows start. TV is my drug of choice.


Thanks for out to all the folks in the spaces I love who are teaching me everything I need to knowTony Hsieh, Jeff Bezos, Steve Jobs, Marc Andersen, Larry King, Charlie Rose, Steven Spielberg, Jason Calacanis, Kevin Rose, Rcihard Branson, Donald Trump, Gary Vaynrechuck, Chris Brogan, the Google Team, the Facebook team, the Apple team, the Pixar team, the Dreamworks team, the bloggers, techcrunch, techmeme, pitchfork, imdb, comingsoon, firstshowing, audible, amazon, darkhorizons, collider, /film. zappos, ebay, paypal, wordpress, drupal, wired, Darren Aronofsky, Thom Yorke and so many more people but those people, companies, sites etc just come to mind for the time being. There are loads more people I can name who have influenced me in some way this past month and a half.

21 July 2010 – Thoughts, literature, films, work, business, music, the wonderful web

Posted in Art, Business, Film, General Thoughts, Internet, Music, Technology, Television by Tyrone Rubin on July 21, 2010

Personal: Its been a while since I have blogged and doing so out of a need to keep my blog alive and a want. This is my personal blog so I also use it as a type of diary so I can remember things I was doing, enjoying, loving etc many years for now. Its been a busy couple months since I blogged trying to merge work, friends, projects etc all together. I am emplyed full time but am also trying to get my own businesses off the ground. One of the main focuses for me right now is my film shows online. I have three youtube channels http://www.youtube.com/movielovernews which is a regular movie news show, the aim is if you watch it, subscribe to my channell, you will have a great insight into what is happening in the world of film. Then I put the segments of the show onto another channel called http://www.youtube.com/tyronefilmshow so people can just watch specific news segments on the films or people they want to follow. Then there is the longer standing http://www.youtube.com/filmlovershow which has become more of a personal show. I am very lucky as I have partnered with Alex Marston on these shows. I find his presenting style amazing and funny and very entertaining and am very luck to be doing it together. I have a theory on partnership and that is that if I bring 100% to the table and he brings 100% to the table it should amount to more than 200%. I am not going to ellaborate more on that now. I was also steeped in the excitement of the world cup as for me it was extremely interesting and exciting having the World Cup in South Africa and a lot of the matches taking place where I live, Cape Town. My thoughts were further enthused by the fact that I was so emotional due to the fact that for the first time the entire world was focused on my country for a sustained peroid of an entire month in a positive way. I has never come close to happeneding before. Sure we have had sustained negative focus and maybe one of two days of sustained positive focused but never had such a sustained perioded of positive focus directed at our country. I thank everyone for making the dream come true and hope this country and continent benefit as it surely deserves and needs the worlds help right now. My push in a word is EDUCATION and is my dream and passion for Africa. I was also lucky to have my childhood best friend staying at me for the time of the world cup, I love the guy and his family so much and am thankful for that. Family, friends and happiness thats what I will end of the personal seciton of the post with.

The Web: There is so much fascinating things happening in the web which I wont elaborate on http://www.techcrunch.com and http://www.mashable.com do that job so well. The release of the iphone 4 really impressed me and again wont elaborate on that right now. There have not been that many interesting confereces lately but towards the end of the year there look to be some great ones. I really enjoyed Techrcunch’s conference. Still following the same tech peeps.

Literature: Busy listening to David Kirkpatrick’s The Facebook Effect and Tony Hsieh’s Delivering Happiness and loving both of those audiobooks. I bought the double whammy Nassim Nicholas Taleb’s Fooled by Randomness and The Black Swan and cant wait to sink my teeth into it.

Television: I am holding back on watching the last 2 epidosed of last. The second last one and the long finale as once its over its over and no more lost. What an amazing show. There are no more comedies out at the moment for me since 30 Rock and The Office seasons are finished but waiting for Entourage is finished to watch it. I have beocme a sucker for reality shows like So you think you can dance, America’s got talent and the likes. South Africa has started its season of Idols and with partiotic pride I am hoping we top the level of talent from the States.

Film: I loved Toy Story 3 3D for so many reasons and cant really begin to write a review for it. I loved Crazy Heart and for some reason half way through It Might Get Loud it cut off but need to finish that as it was amazing.

Music: The albums I have loved recetly Autechre: Move of Ten, Big Boi: Sir Lucious Left Foot: The Son of Chico Dusty, The Roots: How I Got Over, The Chemical Brothers: Further, Drake: Thank Me Later, Keepaway: Baby Style EP, Ariel Pink’s Haunted Graffiti: Before Today, Wild Nothing: Gemini, Robyn: Body Talk Pt. 1, Reflection Eternal: Revolutions Per Minute, Jamie Lidell: Compass Damian Marley / Nas: Distant Relatives, Janelle Monáe: The ArchAndroid, Band of Horses: Infinite Arms, Sleigh Bells: Treats, The Dead Weather: Sea of Cowards, Flying Lotus: Cosmogramma, Broken Social Scene: Forgiveness Rock Record, Crystal Castles: Crystal Castles, Caribou: Swim, The Tallest Man on Earth: The Wild Hunt, The White Stripes  Under Great White Northern Lights (Album and Documentary superb)

The wonder-minds of the Social Media space dish it out

Posted in Business, Internet, Technology by Tyrone Rubin on March 4, 2010

This morning I was lucky to find out, from a tweet from Robert Scoble, that these talks were online. As mentioned in previous posts, I absolutely love video lectures. I listen to numerous podcasts, listen to a plethora of audio content, read countless blogs but my favourite treat is online video lectures, talks and content. It makes learning a fun experience for me, as I get to watch the person dishing out the goods, talking the talk. Doing his or her thang, first hand. First prize would obviously be to be in the actual presence of the lecturer or speaker but watching the person online is pretty much second best. These four talks are a must watch for any internet entrepreneur. Social media is the most important part of online business. In fact, social media, is online business as its most fundamental. Social being the people and media being the platform to the people. On the subject of social media and the internet as a tool for business I can ramble on for hours but instead I will rather let the best in the business dish it out, in a very short and informed way. Thanks so Stanford and the people involved.

‘ This Discusion was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.’